What is desktop publishing and where did it come from?
Over twenty five years ago several computing technologies, hardware and software, combined to irreversibly change the design and publishing industry.
Did we say twenty five years? Well let's not quibble about a couple of years here or there. The point is that over a short period in the mid 1980s something quite dramatic happened to the graphic design, prepress and printing industry.
Which company invented desktop publishing?
In the mid 1980s, Apple Computer, Adobe, Aldus and Hewlett-Packard each produced key technologies that, when combined, allowed graphic designers, publishers and pre-press professionals to bring the whole publishing process in-house.
Those four companies were responsible for the hardware and software that, to a large degree, still drives the electronic publishing industry. This literally created desktop publishing, or DTP.
The History of DTP
Although hot metal typesetting and manual publishing techniques had long been replaced by phototypesetting, it was not until the mid 1980's that design and publishing was truly brought 'in-house'.
Although the first laser printers were built by Canon, it was Hewlett-Packard's LaserJet desktop laser printer, developed in 1984, combined with the Apple Macintosh computer and Adobe's PostScript page description language and Aldus's PageMaker software, that is generally acknowledged as the cornerstones of DTP.
The Macintosh, with its easy to use graphics user interface (GUI), allowed non-computer literate designers to simulate their normal working environment with its desktop as metaphor approach.
Many design companies and printers have remained loyal to Apple and standardized on the Macintosh. However, with the release of Windows 95 and it's successors, it is now just as possible to use the same software tools on a Windows-based PC as it is on a Mac. Whilst there used to be much debate as to the advantages of Apple versus Windows for graphic designers, especially around the areas of color accuracy and prepress, it is now generally accepted that, for the most part, the choice of computing platform is now more of a preference, than a requirement.
Desktop publishing software
In 1985 Aldus, a company later bought by Adobe, released the first desktop publishing software. Called PageMaker, it allowed designers to layout pages in WYSIWYG mode, rather than having to type in arcane typesetting code commands.
Although PageMaker was the first professional desktop publishing layout tool, it was soon usurped by a company called Quark, who had developed their own layout package called QuarkXpress. One major advantage of QuarkXpress was its plugin system, known as Xtensions, which allowed publishing companies to purchase add-on technology to suit their particular workflow or industry.
In recent years – well after Adobe had purchased Aldus – Adobe released InDesign, which has been steadily challenging and even overtaking Quark's dominance of the DTP industry.
Apart from layout applications, other desktop publishing software tools were introduced that allowed publishers to take on increasing amounts of the design and production workload. High resolution drum scanners – and later desktop scanners – alongside Adobe Photoshop, soon put paid to the need for enormous film cameras.
PostScript and desktop publishing
Adobe's PostScript software allowed the designers' creations to be output accurately to a PostScript enabled device, such as the Apple Laserwiter (the first PostScript enabled desktop laser printer). PostScript was now also being built into high end imagesetters, which allowed for printers and pre-press bureaus to output press quality film, directly from a publishers digital files.
PostScript technology was now also being built into fonts and other DTP publishing tools, such as vector drawing applications like Adobe Illustrator. Indeed it is only recently that PostScript font technology has begun to be replaced by other formats such as OpenType fonts.
